As an excersise in logic, I projected what our natural growth should be, in terms of unique daily sessions. Well, as the title of this post suggests, my projections and the numbers that we are actually obtaining are within 5% of each other. These projections are about the NATURAL progression of growth for daily sessions- they do not take into account additional advertsing either on-line or off, nor do they account the current month's addition of states.
January is also experiencing record spikes for usership of the website. There have been two spikes this month: Jan. 5-7, 2005 & Jan. 17-19, 2005. Each spike is exactly three days long. Also, after the spike drops off, the growth pattern repeats, building by 10-12% each day.
We are in the middle of implementing our new optimization plan. It took a bit longer than I had anticipated to get the updates done and loaded. But, I am expecting big results from the revamp. Turns out, I had THOUGHT eatstayplay.com had been optmized in this manner and we weren't. That is unfortunate, because the research for this optimization had already been purchased. Still, this change will be fully implemented by 1 Feb 2005. Then I will watch the growth and change patterns for the month of Feb 2005 and use that to recalculate our natural growth pattern.
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